Imagine a beautiful woman. She is absolutely sexy, her legs are long, her eyes are worth more than gold. She’s got lovely face, full lips, natural make-up and neatly manicured hands. She walks confidently giving an impression of pertness even though she wears 5-inches heels. Do you get the feeling?
And now imagine that this woman works as a quantum physicist for NASA.
Something is not quite right here, isn’t it?
She’s pretty, she’s stupid
I won’t reinvent the wheel stating that stereotypes are damaging, but maybe I will leave you with one thing to ponder on, namely that all of the labels are harmful to women in the first place. Female sex casts a shadow over the behaviour that is deemed appropriate, therefore women constantly strive to live up to some expectations. It is more often said that something befits a girl or that a girl should/shouldn’t do something than in the case of boys. You probably won’t attribute stupidity to a fair-haired boy, however, it frequently happens when we talk about a blond girl. Would you use a term “dumb blonde” in the first situation? Would you be more likely to do it in the other one? Compliments about a woman’s beauty often mean that the speaker sees nothing more than the looks in her. There’s no space for intellect or dignity. From my own experience, when I was still a model, I noticed that for many people pretty equals silly.
There’re multiple examples of such stereotypes. A mother becomes a woman who devotes her whole life and time to being just a mother. She’s her child’s slave and has got carrot soup splotches on her sweats. A businesswoman is cocksure of herself, cold and dominant. An artist is cracked and irresponsible. A straight-A student is an ugly nerd. If a girl is pretty, she is most certainly dumb. A housewife is boring and dependent on her husband’s incomes. A girl who is fit is perceived as masculine. A single woman must be desperate.
All of those seemingly trivial labels are so deeply ingrained in our heads that we actually stopped seeing them as negative or absurd. For this reason, I didn’t think much when Gillette Venus contacted me with a cooperation offer. I eagerly supported this campaign.
The aim of the campaign is fighting against labels hung on women. It reminds girls around the world that, regardless of the labels they get, their personalities aren’t one dimensional. You might not know this, but in life it often happens that character traits, which seem mutually exclusive, can in fact stick together even better that Beyonce and Jay Z.
Use your and endlessly
I am feminine and strong. Not always smart but always eager to learn. I feel as comfortable wearing a black mini skirt as in a lab coat, because I know that I can stand out not only showing my clothes but my intelligence as well. It is equally pleasant for me to browse through celebrity gossip websites or my biochemistry book. My passion for yoga doesn’t clash with love for Nutella and, what’s even more important, I’m not ashamed of admitting this.
If you want to join the campaign, post a photo or a status on Instagram or Facebook, tag it with #UseYourAnd and don’t give a hoot about labels people hang on you. Make it glam like Kim Kardashian and show the world how divine you are!